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Elon Musk's X has landed big names like Serena Williams for its video push, but faces an uphill battle
businessinsider.com/elon-musk-x-original-video-expansion-plans-serena-williams-2025-7
"NFL Top 100" is X's latest original video series.
NFL Films via X
Elon Musk's X is launching a video podcast with Serena and Venus Williams as part of its video push.
X aims to double its output of original productions, focusing on sports and lifestyle content.
Some advertisers and…
This story appeared on businessinsider.com, 2025-07-09 11:35:01.