Starbucks doubles down on baristas, not AI, to fix its customer crunch

businessinsider.com/starbucks-investing-humans-rivals-bet-ai-2025-5

Starbucks is investing in more shifts for baristas at its stores.
Mark Makela/Reuters
Starbucks is staffing up thousands of US stores with additional staffing.
Analysts say the investment in people could boost Starbucks' turnaround — if deployed correctly.
It's a sharp contrast with other…

This story appeared on businessinsider.com, 2025-05-17 11:19:01.
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