Navigating The Future: Adapting To B2B Sales Disruption

forbes.com/sites/forrester/2025/05/14/navigating-the-future-adapting-to-b2b-sales-disruption

Buying and selling continue to change, and everybody wants to know how AI affects B2B sales. Here’s the situation: Sales teams have long struggled to adapt their tools and techniques to today’s purchasing dynamic. Now, new forces stress sales organizations in unprecedented ways.…

This story appeared on forbes.com, 2025-05-14 13:00:00.
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