Salesforce challenger Zeta Global is making its biggest-ever acquisition as it looks to corner the loyalty market

businessinsider.com/martech-company-zeta-global-acquire-marigold-enterprise-business-2025-9

David Steinberg's Zeta Global is making its 17th acquisition.
Zeta Global
Marketing tech company Zeta Global is making its biggest-ever acquisition.
It's acquiring the enterprise software business of martech firm Marigold in a $325 million deal.
Zeta says the move will expand its…

This story appeared on businessinsider.com, 2025-09-30 20:06:01.
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