A $6 billion logistics CEO credits an ice cream flavor with helping him understand why customers need fresh innovation

fortune.com/2025/06/19/robert-sanchez-ryder-system-ceo-carvel-ice-cream-flavor-mamey-innovation

Ryder System CEO Robert Sanchez led the transformation of a nearly century-old trucking and logistics company by applying a lesson he learned as a teenager about ice cream. The key, according to Sanchez, lies in challenging the “we’ve always done it this way” method of thinking and…

This story appeared on fortune.com, 2025-06-19 09:35:00.
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