The insolvency of Ardian-backed mountain biking company YT Industries underscores just how much tariffs have shaken the biking industry

fortune.com/2025/07/23/the-insolvency-of-ardian-backed-mountain-biking-company-yt-industries-underscores-just-how-much-tariffs-have-shaken-the-biking-industry

It was quite the party. It was a rainy evening on May 23, but there was still a line of mountain biking enthusiasts that went out the door to get in to the YT Industries showroom in Bentonville, Ark. There was an open bar with beer, wine, and cocktails. Pro mountain bike rider and Red…

This story appeared on fortune.com, 2025-07-23 10:53:01.
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