Vibe marketing was a joke – until OpenAI got involved

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Vibe marketing was a joke – until OpenAI got involved

digiday.com/marketing/vibe-marketing-was-a-joke-until-openai-got-involved

Vibe marketing used to be a punchline. OpenAI is turning it into a product strategy.
That probably wasn’t the intent when CEO Sam Altman rolled out a slate of updates at the company’s first developer conference in two years earlier this week, but the subtext was hard to miss: OpenAI…

This story appeared on digiday.com, 2025-10-08 04:01:00.