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Mythbusters: Retail media networks aren’t immune to the pitfalls of programmatic media buying
digiday.com/marketing/mythbusters-retail-media-networks-arent-immune-to-the-pitfalls-of-programmatic-media-buying
When programmatic media buying first started heating up in the early 2000s, it promised scale, efficiency and more precise ad placements. But some of that promise has worn off. Programmatic marketers are weary, wading through an opaque web of ad tech middlemen, questionable inventory…
This story appeared on digiday.com, 2025-05-27 04:01:00.