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Korean noodle makers ride K-pop boom to grow global share
asia.nikkei.com/business/business-trends/korean-noodle-makers-ride-k-pop-boom-to-grow-global-share
Business trendsKorean noodle makers ride K-pop boom to grow global share
Nongshim, Samyang build more factories and expand into new markets
The global success of "KPop Demon Hunters" has been a boon for instant noodle makers like Nongshim. (Photo by Nami Matsuura)
SEOUL/TOKYO -- South…
This story appeared on asia.nikkei.com, 2025-11-23 00:00:00.