It ditched its ridiculous name, and Aberdeen’s numbers are starting to look better too | Nils Pratley
theguardian.com/business/nils-pratley-on-finance/2025/mar/04/it-ditched-its-ridiculous-name-and-aberdeens-numbers-are-starting-to-look-better-too
Abrdn executives seemed to spend half their time explaining the pronunciation, or complaining of ‘childish’ jokes
C’mon Abrdn, abndn the silly name, urged this column and many others when Standard Life Aberdeen decided to shorten its name to that of the granite city, just without…
This story appeared on theguardian.com, 2025-03-04 18:37:31.