How brightly colored do we want our food? For brands, it's a hill to dye on

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How brightly colored do we want our food? For brands, it's a hill to dye on

npr.org/2025/09/08/nx-s1-5529276/sams-club-food-dye-taste-history

How brightly colored do we want our food? For brands, it's a hill to dye on
Cupcake icing and sports drinks — in all their crayon-like colors — are the final frontiers for Nick Scheidler's team.
Scheidler leads product development at Walmart's Sam's Club, which in 2022 committed to — by…

This story appeared on npr.org, 2025-09-08 09:00:00.