American brands like Coke and Jim Beam are paying the price abroad for Trump's trade war

businessinsider.com/coke-jim-beam-backlash-abroad-tariffs-trump-2025-5

Jim Beam, owned by Japan-based Suntory Holdings, has been bracing for an anti-American backlash since the beginning of 2025.
Scott Olson/Getty Images
Backlash to tariffs and other US policies has hit some of the biggest American brands.
Some shoppers abroad are avoiding products like…

This story appeared on businessinsider.com, 2025-05-11 10:05:01.
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