Amid 2025’s signal crisis, identity graphs are boosting efficiency

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Nate Carter, vp, global sales, agency and identity, Dun & Bradstreet
Marketers today are operating in the aftermath of a fundamental shift. The signals that once powered precise targeting are disappearing. Regulatory crackdowns, shifts in consumer behavior and changes among major ad…

This story appeared on digiday.com, 2025-05-20 19:08:27.
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