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How Frank's RedHot became America's most popular hot sauce company
businessinsider.com/how-franks-redhot-became-americas-most-popular-hot-sauce-company-2025-8
Frank's RedHot is the best-selling hot sauce in America, beating out competitors like Tabasco and Cholula. But how did the company build such a diehard following, even as hundreds of competitors swarm the market?
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This story appeared on businessinsider.com, 2025-08-10 15:30:02.