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‘The market didn’t need more of the same’: Media.net’s CRO on how SSPs are evolving
digiday.com/sponsored/the-market-didnt-need-more-of-the-same-media-nets-cro-on-how-ssps-are-evolving
Let’s be honest: the world didn’t need another SSP.
The market has been crowded for several years, and while buyers already had a plethora of options, Media.net chose to launch its SSP five years ago. This was not a delay as much as it was a strategic decision to better address…
This story appeared on digiday.com, 2025-07-24 16:17:16.