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Adobe scoops up fast-growing Boston tech firm Semrush in $1.9B acquisition
bizjournals.com/sanjose/news/2025/11/20/adobe-semrush-acquisition-seo.html?ana=brss_3891
The deal comes as artificial intelligence is changing how people search for products and information, forcing marketers to rethink their strategies beyond traditional Google searches to include large language models.
This story appeared on bizjournals.com, 2025-11-21 00:30:19.