Sea rebrands its fintech arm to Monee, a ‘cute’ name for an increasingly important business

fortune.com/asia/2025/05/08/sea-rebrand-seamoney-to-monee-fintech

Sea, owner of popular e-commerce platform Shopee, is marking its 16th anniversary with a “cute” rebrand of its financial services arm, the fastest-growing segment of its business.
The tech giant’s fintech division, formerly known as “SeaMoney”, will now get a much shorter title: Monee.…

This story appeared on fortune.com, 2025-05-08 09:29:35.
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