The 60-Year-Old Beauty Exec Who’s Cracking the Code on Gen Z

wsj.com/business/elf-ceo-tarang-amin-beauty-exec-gen-z-hailey-bieber-ae5d7c04

E.l.f. Beauty’s Tarang Amin is rallying staff in their 20s and 30s to grow an affordable beauty brand that’s a hit with teens.

This story appeared on wsj.com, 2025-07-18 23:00:00.
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