Nike turns to unexpected brand in desperate bid to win back Gen Z

thestreet.com/retail/nike-turns-to-unexpected-brand-in-desperate-bid-to-win-back-gen-z

One brand reps LeBron, Serena, and Olympic gold. The other sells corduroy fanny packs and mushroom lamps.
Raise your hand if you never thought you'd associate Nike with Urban Outfitters
On paper, they live in completely different universes — one powered by performance, the other by…

This story appeared on thestreet.com, 2025-06-02 21:37:00.
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