How Shein Stays So Fast, According to the Brand’s Strategy Head

observer.com/2025/05/shein-strategy-head-fast-fashion-micro-production

Ever wonder how Shein, the budget-friendly fast fashion giant, manages to keep pace with trends seemingly overnight? According to Peter Pernot-Day, the company’s head of strategic and corporate affairs, it all comes down to Shein’s “micro-production” model—a system that allows for…

This story appeared on observer.com, 2025-05-30 21:26:16.
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