Is Scalp Care the New Big Beauty Trend?

nytimes.com/2025/11/20/style/scalp-care-beauty-trends-2025.html

The focus on scalps “took time until people were finally interested in it, maybe five or six years ago, when American people started the self-care trend,” said Ritsuko Borges, the founder of the Japanese head spa Masa.Kanai in Manhattan.

This story appeared on nytimes.com, 2025-11-20 10:00:18.
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