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How the semantics of search are changing amid the zero-click era
digiday.com/marketing/how-the-semantics-of-search-are-changing-amid-the-zero-click-era
Search marketing, once a relatively narrow and technical sect of marketing, is becoming much more wide-ranging.
One year in from the launch of Google’s AI Overviews, adoption of AI-assisted search tools has led to the rise of so-called “zero-click search,” meaning that users terminate…
This story appeared on digiday.com, 2025-05-19 04:01:00.