Burger King targets families through movie partnerships in latest stage of turnaround

cnbc.com/2025/05/21/burger-king-how-to-train-your-dragon-whoppers.html

As Burger King enters the next phase of its turnaround efforts, the fast-food chain is trying to lure families back to its restaurants with colored Whopper buns and kid-friendly movie partnerships.
Starting Tuesday, the Restaurant Brands International chain will sell new menu items…

This story appeared on cnbc.com, 2025-05-21 12:30:01.
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