Why AI integration is the key to amplifying its value

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Why AI integration is the key to amplifying its value

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Karim Rayes, Chief Product Officer, Nexxen
Artificial intelligence has quickly become the ad tech industry’s favorite talking point, and understandably so. Nearly every company is racing to launch AI-powered products, from generative creative tools to predictive models and automated…

This story appeared on digiday.com, 2025-05-07 17:04:11.