A quarter of U.S. consumers are now financing groceries with buy now, pay later as economic pressures mount, survey says

fortune.com/article/buy-now-pay-later-groceries-economic-concerns-lending-tree-survey

Consumers are feeling the squeeze from economic uncertainty and are turning more to financing essential purchases like groceries. An April survey from Lending Tree shows an increase in Americans using buy now, pay later services for groceries—25% this year compared to 14% in 2024.
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This story appeared on fortune.com, 2025-04-28 17:30:11.
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