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Amazon Ads & Roku Set Landmark Pact Giving Brands Access To 80% Of Connected-TV Households
deadline.com/2025/06/amazon-ads-roku-set-landmark-pact-connected-tv-streaming-1236432615
In a milestone agreement, Amazon Ads and Roku are teaming on a new advertising initiative that will give media buyers access to more than 80% of U.S. connected-TV households.
The new offering is expected to hit the market by the fourth quarter of 2025. Amazon’s demand-side platform (DSP)…
This story appeared on deadline.com, 2025-06-16 11:00:42.620000.