CEOs reacting to tariffs with wait-and-see have a dangerous misread of the moment

fortune.com/2025/07/10/tariffs-business-strategy

Business leaders have been promising reinvention of their operating models for decades. Talk of reshoring, automation, and modernizing operating models has echoed through boardrooms and strategy decks alike. But for many, action has lagged aspiration. Now, tariffs—those blunt instruments…

This story appeared on fortune.com, 2025-07-10 14:05:00.
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