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Streaming Hits New High, Surpassing Broadcast & Cable TV Viewing In May For First Time, Nielsen Says
deadline.com/2025/06/streaming-hits-new-high-broadcast-cable-tv-may-nielsen-1236435450
Streaming hit a new high in May, surpassing total viewing of broadcast and cable TV for the first time, according to Nielsen.
The milestone was noted in the measurement firm’s latest edition of The Gauge, a monthly snapshot of TV viewership.
Streaming accounted for 44.8% of viewership…
This story appeared on deadline.com, 2025-06-17 19:37:39.484000.