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How media companies are escaping the digital ad tech maze to meet the demand for cross-platform campaigns
digiday.com/sponsored/how-media-companies-are-escaping-the-digital-ad-tech-maze-to-meet-the-demand-for-cross-platform-campaignsAs audience behavior evolves to include cross-platform media consumption, advertisers are responding to this shift by demanding outcome-focused, cross-platform advertising campaign strategies. To keep up with this increased demand, publishers must adopt new technologies to move…
This story appeared on digiday.com, 2025-09-17 17:37:25.