‘It fundamentally changes what it means to be an e-commerce brand’: What a ChatGPT checkout system could mean for retail

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‘It fundamentally changes what it means to be an e-commerce brand’: What a ChatGPT checkout system could mean for retail

digiday.com/marketing/it-fundamentally-changes-what-it-means-to-be-an-e-commerce-brand-what-a-chatgpt-checkout-system-could-mean-for-retail

The article was first published by Digiday sibling Modern Retail.
A recent report that OpenAI is developing a checkout system within ChatGPT is garnering mixed reactions among founders of retail startups, with some worrying that the system will become “pay to play” in a way that…

This story appeared on digiday.com, 2025-08-05 04:01:00.