Brands could start shunning AI for social media marketing and advertising, instead using their feeds to show off ‘proof of reality,’ consultant says

fortune.com/article/brands-shunning-ai-social-media-marketing-advertising

Duolingo is now “AI-first,” job postings are emphasizing AI competency as a desired skill, and it seems every company is hungry for AI-powered efficiency. The AI boom is officially in every business corner, and branded social media is no exception—but should it be?
Much of social media…

This story appeared on fortune.com, 2025-05-23 08:39:00.
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