Inside the C-Suite: Anthropologie launches Maeve as a new brand using influencers, TikTok and (of course) Substack

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Inside the C-Suite: Anthropologie launches Maeve as a new brand using influencers, TikTok and (of course) Substack

digiday.com/marketing/inside-the-c-suite-anthropologie-launches-maeve-as-a-new-brand-using-influencers-tiktok-and-of-course-substack

Anthropologie’s in-house label Maeve is being spun off into its own, standalone brand. How does a marketing team handle that in 2025?
By creating new social channels (find Maeve on Instagram and TikTok), investing in CTV, OOH and influencer marketing and writing a Substack (penned by the…

This story appeared on digiday.com, 2025-08-04 16:01:00.