New results on Facebook advertising

marginalrevolution.com/marginalrevolution/2025/05/new-results-on-facebook-advertising.html

There has been so much misinformation about this topic, much of it still persists. Here is a new paper by many researchers, Hunt Allcott and Matt Gentzkow are the first two names. Here is the abstract:
We study the effects of social media political advertising by randomizing subsets of…

This story appeared on marginalrevolution.com, 2025-05-24 19:35:15.
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