Media Buying Briefing: Google’s CTV updates show how the DSP arms race is accelerating

digiday.com/media-buying/media-buying-briefing-googles-ctv-updates-show-how-the-dsp-arms-race-is-accelerating

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →
More advertisers and their media agencies are considering DV360, Google’s demand-side platform (DSP), for…

This story appeared on digiday.com, 2025-05-05 04:01:00.
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