Future of Marketing Briefing: Sora’s promise — and peril — for the creator economy

digiday.com/marketing/soras-promise-and-peril-for-the-creator-economy

Yes, this is another Sora story. But this one’s less about the tech and more about what it’s doing to the people behind it — creators or as they’re being branded, “vibe creators.” It sounds like a joke, but give it time, it might actually stick. Every day since OpenAI’s video-generation…

This story appeared on digiday.com, 2025-10-10 04:01:00.
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