American Eagle CEO defends Sydney Sweeney campaign: ‘You can’t run from fear. We stand behind what we did’

fortune.com/2025/10/08/american-eagle-ceo-defends-sydney-sweeney-great-jeans-ad-cant-run-from-fear

American Eagle CEO Jay Schottenstein has launched a vigorous defense of his company’s high-profile Sydney Sweeney campaign, insisting the brand “can’t run from fear” as it stands behind a denim ad that set off a turbulent debate about fashion, genetics, and identity politics over the…

This story appeared on fortune.com, 2025-10-08 13:30:14.
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