F1 CEO says drivers are its 'protagonists' and drama is good for business

businessinsider.com/f1-driver-drama-good-business-ceo-2025-6

Formula 1 CEO Stefano Domenicali said drivers are the "protagonists" of the sport.
Formula 1 via Getty Images
Formula 1 is trying to expand its US audience, and that means promoting its "protagonists."
The CEO said "sporting drama" helps keep audiences engaged.
He said F1 needs to appeal…

This story appeared on businessinsider.com, 2025-06-20 09:31:01.
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