The 22-Year-Old Founder of Viral A.I. Startup Friend Embraces the Backlash

observer.com/2025/10/avi-schiffmann-ceo-ai-startup-friend-backlash

If you’ve taken a New York City subway recently, you’ve likely seen an advertisement for Friend, a San Francisco-based startup selling A.I. companionship in the form of a $129 wearable pendant. The campaign has sparked mixed reactions, to say the least. Many of the minimalistic posters,…

This story appeared on observer.com, 2025-10-08 15:09:12.
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