How entrepreneurs are using scenario planning to tame volatility

theglobeandmail.com/business/article-how-entrepreneurs-are-using-scenario-planning-to-tame-volatility

Toronto-based beverage company Geez Louise has attracted devoted fans of its prebiotic sparkling water since it launched in 2022. Founders Carmen Douville and Lauren Jones say they share an obsession for bubbles and gut health.
But this year, they’ve fixated on something else: the cost…

This story appeared on theglobeandmail.com, 2025-07-02 11:00:00.
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