Would You Buy Your Diamond Engagement Ring at Walmart?

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Would You Buy Your Diamond Engagement Ring at Walmart?

nytimes.com/2025/05/08/style/synthetic-diamonds-engagement-rings-de-beers-walmart-.html

The popularity of synthetic stones has sent the market for natural diamonds crashing. With consumers confused about how to tell the difference, how can a market leader like De Beers regain its sparkle?

This story appeared on nytimes.com, 2025-05-08 13:35:25.