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E.l.f. Beauty CEO defends harsh new reality customers will face
thestreet.com/retail/e-l-f-beauty-ceo-defends-harsh-new-reality-customers-will-face
, which owns makeup and skin care brands such as E.l.f. Cosmetics, Rhode, and SKIN, appears to be benefiting from a growing consumer trend.
Recently, cosmetic purchases have been on the rise, especially among Gen Z consumers.
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This story appeared on thestreet.com, 2025-08-10 13:47:00.