Linda Yaccarino brought some advertisers back to X—but the real power was always with owner Elon Musk

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Linda Yaccarino brought some advertisers back to X—but the real power was always with owner Elon Musk

fortune.com/2025/07/10/linda-yaccarino-exits-x-ceo-elon-musk-power

X-it. During Linda Yaccarino’s two-year tenure as CEO of X, one question dogged her leadership: how much power did she actually have?
While Yaccarino led the social media platform as CEO, often it seemed the real decision-making came down to owner Elon Musk, who bought what was then…

This story appeared on fortune.com, 2025-07-10 13:07:08.