Malaysia looks to help standardize the halal economy as Southeast Asia and the Middle East build new ‘smart partnerships’

fortune.com/asia/2025/05/28/malaysia-asean-halal-common-logo-deputy-prime-minister-gcc

Consumers across the Muslim world are growing wealthier–and they want to buy things that reflect their values. That’s encouraged growth in the “halal economy,” goods and services that align with Islamic principles. But with growth comes potential confusion, as several countries currently…

This story appeared on fortune.com, 2025-05-28 05:42:19.
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