Steve Jobs Took Secrecy To Fight Club Levels For This Critical Mission At Apple — 'People Thought They Knew…But Nobody Knew'

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Steve Jobs Took Secrecy To Fight Club Levels For This Critical Mission At Apple — 'People Thought They Knew…But Nobody Knew'

benzinga.com/markets/tech/25/06/46157467/steve-jobs-took-secrecy-to-fight-club-levels-for-this-critical-mission-at-apple-people-thought-they-

In a 2017 interview, former Apple Inc. (NASDAQ:AAPL) executives recalled how building the first iPhone felt like "Fight Club"—total secrecy, intense pressure and a once-in-a-lifetime mission.
What Happened: More than a decade after the iPhone's launch, key members of Apple's original…

This story appeared on benzinga.com, 2025-06-28 14:00:26.