Inside Doritos’ ‘creator-led’ marketing strategy

digiday.com/marketing/inside-doritos-creator-led-marketing-strategy

Doritos revived its “Crash the Super Bowl” contest to mark its 25th year advertising during the Big Game. The move wasn’t intended to simply put together a user-generated Super Bowl spot, as it has been in years past. Instead, Doritos is looking to further its connection to the creator…

This story appeared on digiday.com, 2025-02-12 05:01:00.
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