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Patrón’s ‘Additive-Free’ Claims Rattled Tequila Regulators. Its New Ads Poke Fun at Their Rules
wsj.com/articles/patrons-additive-free-claims-rattled-tequila-regulators-its-new-ads-poke-fun-at-their-rules-add6e353Bacardi’s tequila brand is standing by a marketing strategy that led to a Mexican export ban—with some adjustments.
This story appeared on wsj.com, 2025-07-09 10:00:00.