Gucci, Yves Saint Laurent owner throws out the fashion rulebook

thestreet.com/retail/gucci-yves-saint-laurent-owner-throws-out-the-fashion-rulebook

Things are getting wild in the luxury industry.
Quiet boardrooms are turning into war rooms. Legacy houses that coasted on prestige and heritage are now clawing for relevance. Once bulletproof brands are bleeding market share, losing cultural heat, and watching TikTok drive trends they…

This story appeared on thestreet.com, 2025-06-18 00:07:00.
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