WhatsApp introduces ads, fulfilling a plan its cofounders hated so much they left over it

fortune.com/2025/06/16/whatsapp-ads-cofounders-jan-koum-brian-acton

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 billion in 2014. Brian Acton and Jan Koum left the company in 2017 and 2018, respectively, and on Monday Meta introduced ads in the “Status” feature as well as sponsored…

This story appeared on fortune.com, 2025-06-17 00:18:00.
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