Amazon's Rufus AI is a year old as Prime Day is here. So it's time to ask: Is it any good?

businessinsider.com/amazon-prime-day-rufus-shopping-assistant-test-review-2025-7

Getty Images; Alyssa Powell/BI
Amazon debuted Rufus, an AI chatbot, last year. It's supposed to help you shop.
Rufu answers questions about specific products or recommends items. I didn't think it was that great last year.
I thought I should give it another chance this year. Here's what I…

This story appeared on businessinsider.com, 2025-07-08 09:02:01.
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