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The battle for AI search bars is becoming more conversational

digiday.com/marketing/the-battle-for-ai-search-bars-is-becoming-more-conversational

As Google continues its legal battle in the search antitrust case, the giant is moving forward with expanding new search features powered by generative AI.
Last week, Google debuted an experimental “AI Mode” for search to let users ask follow-up questions. The feature, powered by the…

This story appeared on digiday.com, 2025-03-10 04:01:00.
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